Privacy Policy

1. Introduction

The Wallpaper Company, a division of Caruso Consulting Co Ltd ("we", "us", "our"), is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you visit our website at thewallpaper.company.

By using our website, you agree to the collection and use of your information in accordance with this policy. If you do not agree, please do not use our services.

2. Data We Collect

We may collect the following categories of personal data:

• Usage Data: Information about how you use our website, including your IP address, browser type, pages visited, time spent, and referring URLs.
• Device Data: Information about the device you use to access our site, including hardware model, operating system, and browser version.
• Cookie Data: Data collected via cookies and similar tracking technologies (see Section 4 below).
• Communications: If you contact us by email, we collect the information you provide in that communication.

We do not operate web forms on this homepage and therefore do not directly collect names, addresses, or payment information through thewallpaper.company. Such data is collected by our individual country stores, each of which maintains its own privacy policy.

3. How We Use Your Data

We use the data we collect to:

• Operate and maintain our website.
• Analyse website traffic and usage patterns to improve our content and user experience.
• Monitor the effectiveness of our advertising campaigns (via Google Analytics and Meta Pixel).
• Detect and prevent fraudulent activity or abuse of our services.
• Comply with applicable legal obligations.

4. Cookies

Our website uses cookies — small text files placed on your device — to distinguish you from other users and to improve your experience. The types of cookies we use include:

• Essential cookies: Required for the website to function. These cannot be disabled.
• Analytics cookies: Set by Google Analytics to help us understand how visitors interact with the site. These are anonymised and do not personally identify you.
• Marketing cookies: Set by Google and Meta (Facebook) to help us measure the effectiveness of advertising campaigns and serve you relevant ads.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. For more information on managing cookies, visit allaboutcookies.org.

5. Analytics and Tracking Tools

Google Analytics

We use Google Analytics to collect aggregated, anonymised data about how visitors use our website. Google Analytics uses cookies to track user interactions. The data collected includes pages viewed, session duration, and traffic sources. This data is processed by Google in accordance with their privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads (Google Tag Manager)

We use Google Tag Manager and Google Ads tracking to measure the performance of our advertising campaigns. This may involve the use of remarketing cookies that allow us to show you relevant advertisements after visiting our site.

Meta Pixel (Facebook)

We use the Meta Pixel to track conversions from Facebook and Instagram ads and to build audience segments for advertising purposes. The Meta Pixel collects behavioural data from your visit to our website. You can opt out of Meta's use of your data for targeted advertising through your Facebook ad preferences settings.

6. Third-Party Links

Our website contains links to our country store websites and to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

7. Data Sharing

We do not sell your personal data. We may share data with:

• Analytics and advertising providers (Google, Meta) as described above.
• Hosting and infrastructure providers who support the operation of our website.
• Law enforcement or regulatory bodies where required by applicable law.

8. Data Retention

Analytics data is retained in accordance with Google Analytics' standard data retention settings (typically 14 months by default). Email communications are retained for as long as necessary to respond to your enquiry.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data.
• The right to object to processing for direct marketing purposes.
• The right to data portability (where applicable under GDPR).

To exercise any of these rights, please contact us at [email protected].

10. Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our website is served over HTTPS (SSL/TLS encryption). However, no method of data transmission over the internet is 100% secure.

11. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data about a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the date of the most recent update. Continued use of the website after changes are posted constitutes your acceptance of the revised policy.

13. Contact

For any questions or concerns about this Privacy Policy, please contact us:

The Wallpaper Company (Caruso Consulting Co Ltd)
Suite 50, 47 Moo 1, T. Nawoong, Meaung, Phetchaburi, 76000, Thailand
Phone: +66 098 391 3877
Email: [email protected]